The world premiere of the new dramatic series La Viuda Negra (The Black Widow) on Sunday, February 23 reached 5.8 million Viewers 2+ who tuned in to all or part of the one-hour broadcast and averaged nearly 3.8 million Total Viewers 2+, 2.1 million Adults 18-49 and 1.1 million Adults 18-34 during its simulcast on Univision, UniMás and Galavisión at 10pm ET/PT (9pm Central). The premiere telecast also made Univision the No. 2 broadcast network in the 10pm hour, ahead of ABC and CBS, among Adults 18-34 and 18-49 as well as the No. 3 broadcast network among Total Viewers 2+. La Viuda Negra was the third most-watched program on all of broadcast television with more Adult 18-34 viewers than ABC’s movie presentation of The Proposal and the 24th season premiere of CBS’ The Amazing Race: All-Stars.Starring Mexican actress Ana Serradilla, La Viuda Negra is based on the true ripped-straight-from-the-headlines story of Griselda Blanco, A-K-A The Cocaine Godmother, who ruled the Miami drug trade in the 70s and early 80’s. Following the premiere simulcast, the series will settle in to its regular 10pm Monday through Friday time slot on UniMás. Full episodes will be available with CC3 in English.The series is a RTI production for Caracol Television and Televisa.
Univisión: Focused on alternative programming for primetime of UniMás
Univision, UniMás and Galavisión united to simulcast La Viuda Negra premiere in the U.S.
Ana Serradilla to star in RTI-Televisa co-production Griselda Blanco La Viuda Negra
Univision Communications will unveil more than 30 new shows at the Upfront
